Esempi
The gene explains natural evolution and survival, while the meme explains cultural evolution and survival.
At each step of the way, there's a memetic code (memes operating as the business equivalent of genes), competition, and evolution.
While genes compete to get copied when plants and animals reproduce, memes compete to get stored in our memories and passed on to someone else.
As people's skill at imitation increased, those memes that were good at getting copied would have spread far and wide.
Brunvand describes different approaches to contemporary legends, including the Freudian, the Fortean, the memetic , the linguistic, and the sociological.
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